Role
Designer

Scope
Brand Identity, Brand Guidelines and Website

Project Description
As the designer on the project, I designed key components of the brand identity for NuParc Residences—a flexible, modern, and colorful system created for a developer’s small-lot homes in Los Angeles. Designed to appeal to young tech professionals, the identity scales across multiple locations using abbreviated names inspired by airport codes. A bold, vibrant palette and lifestyle-driven photography bring energy and personality to both digital and print materials, reflecting the walkable, sustainable, and urban lifestyle of each NuParc community.

NuParc Residences

Completed
While at The Agency