Role
Art Director & Designer

Scope
Brand Identity and Brand Guidelines

Project Description
As Art Director, I led the branding transformation of a former business park into a sophisticated, wellness-focused destination designed for living, gathering, shopping, and exploration. I guided the creative vision to strike a balance between welcoming and relaxed, yet refined and urban—elevating the property beyond its commercial roots.

Under my direction, two distinct yet complementary identities were developed: Field & Market, the overarching master brand, and Prima, a tailored identity created specifically for the residential component. Together, the brands establish a cohesive ecosystem while allowing each experience to maintain its own voice and presence.