Role
Designer

Scope
Brand Identity, Menu Design, Packaging, Exterior Signage, Window and Wall Graphics

Project Description
As the Designer, I led the development of the brand identity for this contemporary smoothie bowl bar, creating a visual system that reflected the product’s fresh, vibrant, and health-forward positioning. Inspired by the natural ingredients and customizable experience, the identity pairs a soft color palette with clean, minimal typography to convey a sense of approachability and modern sophistication.

I guided the design of branded touchpoints—from in-store collateral to packaging and signage—ensuring consistency across the customer experience.