Role
Art Director & Designer

Scope
Brand Identity, Brand Guidelines, Digital Brochure, Branded Floor Plans, Construction Signage and Website

Project Description
As Art Director, I led the brand development for the transformation of an office building into a residential living destination in Alexandria. I guided the design team in creating an identity inspired by the architecture and surrounding context—blending the historic charm of Alexandria with the natural beauty of the Potomac. Informed by the character of the neighborhood and nearby homes, the brand conveys a sense of warmth, sophistication, and community connection.

Website
TheResidencesTidelock.com