Role
Art Director & Designer

Scope
Brand Identity, Brand Guidelines, Stationery, Website and Photoshoot Art Direction

Project Description
I led the brand refresh for Karlin Real Estate, redefining the company’s identity to reflect a more high-tech, high-touch approach—bold, confident, and sophisticated, while evolving it beyond its previous positioning. I directed a team of designers in developing a cohesive and scalable brand system grounded in three defining attributes: Assured. Rebellious. Knowledgeable.

A distinctive use of black as the primary brand color created a confident and unexpected foundation within the real estate space, signaling strength and modernity. The visual system emphasized the people behind Karlin and the properties themselves, reinforcing the company’s hands-on expertise and human-first approach. I partnered with the Creative Director to art direct and manage the brand photoshoot, ensuring the imagery authentically captured the leadership, culture, and architectural portfolio. Bold, structured typography further underscored the brand’s authority and clarity.

The result is a sophisticated, scalable identity that positions Karlin as both an industry leader and an innovative challenger.

Website
KarlinRE.com