Role
Art Director & Designer

Scope
Brand Identity and Brand Guidelines

Project Description
I led the brand creation and art direction, managing a design team and overseeing execution across all touchpoints to establish a unified visual identity for Denver’s Ballpark Neighborhood—capturing its grit, energy, and authentic sense of place. Rooted in local character and year-round activity, the brand celebrates baseball and the spirit of the neighborhood. Since launch, the brand has expanded seamlessly across digital and physical touchpoints—including the website, hats, jackets, and community events—reinforcing a cohesive and recognizable identity. The client also introduced a Ballpark Ambassador team to help steward and maintain the neighborhood, further strengthening its sense of pride and care. Today, the Ballpark stands as both a true neighborhood and a vibrant destination—alive, authentic, and deeply connected to Denver’s past and future